About us
Edit deliver data solutions, customer acquisition and retention campaigns for some of the world’s most recognised brands, including John Lewis Financial Services, Tesco Bank, and The British Heart Foundation.
Based out of Bath, Edit’s team consists of data scientists, engineers, technology strategists, and planners who are focused on delivering attributable growth for businesses across any sector.
With bespoke planning, campaign delivery, data strategy, and our technology expertise, our teams navigate your needs to find the right solutions for your business.
We deliver projects via our proprietary delivery framework, Orbit. This agile, sprint-based engagement model comprises distinct, iterative time-boxed phases to ensure solutions are delivered to agreed specifications, on budget and on time.
Edit is wholly owned by The Salocin Group. The Salocin Group’s mission is to make a measurable difference for clients, colleagues, and community, through the ethical application of data and technology in marketing.
What we can do for you
Intelligent Data
Data is at the heart of everything we do, bringing together data science and analytics to turn your data into powerful insights that deliver real, measurable business value.
Transformational CRM
Your needs are our needs - which is why we take an audience-first approach, getting to know your customers and what makes them tick so we can create bespoke CRM strategies.
Marketing Technology
Our consultants use a measured approach to deliver campaigns that are powered by data, so you can always react rapidly to ever-changing circumstances.
What we have done for others
Jaguar Land Rover
Edit has delivered best-in-class CRM for one of the world’s most loved premium automotive brands Using our bespoke ‘Infinity platform’ we generated hyper-personalised,...
RAC
The Client The RAC is a British automotive services company, their principal services are roadside assistance and general insurance. The Challenge RAC fleet management...
Tesco Bank
The Client With headquarters in Edinburgh, Tesco bank was initially formed as part of a 50:50 venture between The Royal Bank of Scotland and Tesco but has been wholly...
Want to know more
We are data driven
Our systematic approach primarily consists of traffic and audience attribution as well as customer journey analysis to define the usability of your key pages. We then hypothesise, test, and rebuild through A/B testing, user feedback, competitor benchmarking, and design and development consultation to optimise your pages for the benefit of your users.
We take an independent approach
Our CRO team is made up of a diverse mix of mathematicians, designers, developers, digital strategists, and even engineering doctorates. As an interdependent agency, we thrive on the expertise of every area. We can deliver all CRO testing needs and requirements quickly and efficiently in-house. Working together, we develop the ideal conversion strategy for your site.
We understand customer behaviour
For us, CRO is not just about identifying how users convert. It’s about understanding why they convert and, crucially, why they don’t. Implementing subtle yet significant changes based on rigorous testing can ultimately shape the online customer experience. By understanding customer behaviour and scientifically defining usability, we optimise the customer experience to maximise ROI.